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Social Media and Marketing in China

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Making Sense of the Buzz

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ISBN: 9780470825068 Category:

The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction.