Strategic Learning

<p>How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors</p> <p>What’s even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in <i>Reinventing Strategy</i> to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again.</p> <ul> <li>Teaches organizations to make smarter decisions that help them win customers and earn superior profits</li> <li>Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment</li> <li>Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit</li> <li>Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of <i>Reinventing Strategy,</i> from Wiley</li> </ul> <p><i>Strategic Learning</i> shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.</p>