Strategic Social Media Marketing To Soci

<i>Strategic Social Media</i> is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.<br /> <ul> <li>Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform</li> <li>Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future</li> <li>Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share</li> <li>Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour</li> <li>Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold </li> </ul>