The Annual Campaign

<p><b>LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION</b> <p>Whether your organization is building its first annual support campaign or working on its hundredth, <i>The Annual Campaign</i> offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause. <p>This nuts-and-bolts book presents practical advice on: <ul> <li>The secrets to running an effective, well-coordinated annual campaign</li> <li>Why your annual campaign needs a strong support base</li> <li>How to know when your organization is ready to launch its campaign</li> <li>Best practices for growing human relationships—and big pledges and gifts</li> <li>How to get your volunteer force purposefully engaged</li> </ul> <p>Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, <i>The Annual Campaign</i> is the only guide you’ll need to launch a successful—and abundantly lucrative—annual campaign.