The Bling Dynasty

<b>Why the luxury market’s fate rests in Chinese wallets</b> <p>The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. <i>The Bling Dynasty</i> illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.</p> <p>This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.</p> <p>As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year’s time. <i>The Bling Dynasty</i> runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.</p> <p>Readers will:</p> <ul> <li>Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity</li> <li>Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector</li> <li>Gain insights on why there are no Chinese luxury brands challenging Western models</li> <li>Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions</li> </ul> <p>China’s big spenders are increasingly mobile and this is affecting key markets. <i>The Bling Dynasty</i> provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.</p>