The Customer Education Playbook

<p><b>Deliver maximum value to customers and clients with this blueprint to customer success&nbsp;</b></p> <p>In&nbsp;<i>The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers</i>, customer learning experts Barry Kelly and Daniel Quick&nbsp;explain how teaching customers to best engage with your products and services is the key to converting them from prospects to&nbsp;loyal advocates of your brand. &nbsp;</p> <p>In this book, you&rsquo;ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You&rsquo;ll also:&nbsp;</p> <ul> <li>Learn&nbsp;why you should&nbsp;prioritize customer learning and invest in customer training and education&nbsp;</li> <li>Discover how to create a detailed customer success and retention plan that emphasizes delivered value&nbsp;</li> <li>Determine how to implement a learning strategy that maximizes and scales lifetime customer value&nbsp;</li> </ul> <p>Perfect for founders, executives, managers, and practitioners at companies of all kinds,&nbsp;<i>The Customer Education Playbook</i>&nbsp;is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.&nbsp;</p>