The Four Factors of Trust

<p><b>A groundbreaking, data-rich framework for winning over customers, workforce, and partners</b> <p>Why does the world need another book about trust? <p>Building trust is hard. That&rsquo;s why business researchers, psychologists, economists, politicians and philosophers have studied it for decades. If building trust were easy or inconsequential, it wouldn&rsquo;t attract so much attention. But trust is meaningful, necessary, and even transformational for humans and the organizations that serve them. <p>However, despite the intention and focus, trust remains rare. Trust today is fractured, hard to build, and hard to measure. Most brands are not trusted. Nearly half of employees don&rsquo;t trust their employers. Today, building trust is the greatest opportunity to create competitive advantage – trusted companies outperform their peers by up to 400%! <p><i>The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty</i> is about helping you change this trend and bring trust back into all your critical relationships. This book details the research and methods of Deloitte&rsquo;s HX TrustID&mdash;a groundbreaking trust measurement tool poised to become a new standard for evaluating organizational performance. By measuring the four factors of trust&mdash;Humanity, Transparency, Capability and Reliability&mdash;organizations can predict key human behaviors, harness the power of data through machine learning, and make the changes needed to gain loyalty from all their stakeholders. <ul> <li>Create better business outcomes by understanding how trust affects human behaviors</li> <li>Identify your organization&rsquo;s trust-related strengths and deficits including opportunities to (re)build trust with key stakeholders </li> <li>Design actionable strategies to improve trust among your customers, employees, and partners</li> <li>Build trust and earn loyalty by using every business function, from marketing to product development to talent experience </li></ul><p>Full of compelling stories from leading organizations as well as practical applications from executives in Marketing &amp; Experience, Cyber &amp; Risk, HR, ESG, Operations and General Management, <i>The Four Factors of Trust </i>is what today&rsquo;s organizations need to build trust.