Within Europe, the banking sector is commencing a period of considerable change and consolidation. Advances in technology, competition from the non-banking sector, the introduction of the Euro, a European Central bank and, possibly, pan-European Regulation, combined with the challenge from US banks, increased mergers and changing practices means 21st century banking is changing immeasurably. <i>The Future of Retail Banking in Europe</i> is written in an accessible style by Oonagh McDonald and Kevin Keasey, two of the leading authorities in the field and includes: <ul> <li>In-depth analysis of the banking structures in all the major European markets.</li> <li>Foreword by Guy Warren, Head of Banking, Europe, Unisys Corporation</li> <li>Unique insights into the industry from the CEOs of major European banks. <p>The challenges being faced in the industry and predictions into what the future holds for retail banking in Europe.</p> <p>This book will be essential reading for middle and senior managers in the banking and financial service sectors, both suppliers and investors in the banking sector, and MBA students.</p> </li> </ul>
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