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The Future of the Multinational Company

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ISBN: 9780470850657 Category:

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business <i>The Future of the Multinational Compan</i>y looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. <ul> <li>Brings together the leading authorities in the field of global / international busi-ness.</li> <li>Accademically rigourous but accessible ·</li> <li>Addresses a topic of concern to practitioners and academics alike</li> </ul>