<p>Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.</p> <p>Important topics covered include:</p> <ul> <li>Annual dollar and participation goals</li> <li>Board engagement</li> <li>Committee objectives</li> <li>First-year plans</li> <li>Direct mail appeals</li> <li>Quantifiable objectives</li> <li>Staff retreats</li> <li>Monitoring progress</li> <li>Outreach to diverse audiences</li> <li>Volunteer involvement</li> <li>Analysis and evaluation</li> </ul> <p><i>Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.</i></p>
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The Operational Plan
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How to Create a Yearlong Membership Plan
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