The Reluctant Entrepreneur

<b>Intelligent strategies for starting and growing a small business with minimal personal financial risk</b> <p>A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, <i>The Reluctant Entrepreneur: Turning Dreams into Profits</i> addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.</p> <p>Presenting solid, reliable strategies based on author Michael Masterson’s own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.</p> <ul> <li>Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style</li> <li>Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job</li> <li>Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately</li> </ul> <p>Essential reading for small business owners and both first time and established entrepreneurs, <i>The Reluctant Entrepreneur</i> presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.</p>