The Two Headed Coin

<p><b>Discover the interplay between strategy and risk in this insightful new resource from two experts in the financial industry&nbsp;who have&nbsp;applied&nbsp;their knowledge to multiple&nbsp;industries&nbsp;</b></p> <p>In&nbsp;<i>The&nbsp;Two Headed Coin</i>, accomplished authors&nbsp;James L. Darroch and David&nbsp;Wm.&nbsp;Finnie deliver&nbsp;an insightful&nbsp;exploration of the interplay between strategy and risk that underlies&nbsp;the operational framework of successful organizations. You&rsquo;ll learn&nbsp;which risks are fundamental to the strategic positioning and goals of your organization and which are not. You&rsquo;ll also discover the importance of an independent risk function,&nbsp;e,g., the CRO,&nbsp;&nbsp;and&nbsp;its&nbsp;invaluable role as&nbsp;part of the strategic process.&nbsp;</p> <p>You&rsquo;ll also find:&nbsp;</p> <ul> <li>A thorough discussion of the notion of competitive advantage and how it relates to risk&nbsp;</li> <li>An exploration of consumer perception and reputation as an asset to be managed&nbsp;</li> <li>How to use scenario planning and real options to provide a framework for managing uncertainty&nbsp;</li> <li>How a focus on culture and ethics can minimize the risk of large losses due to adverse behaviors&nbsp;</li> </ul> <p>Perfect for&nbsp;risk management and strategy professionals&nbsp;<i>The Two Headed Coin</i>&nbsp;will also earn a place in the libraries of&nbsp;executives and managers who wish to improve their ability to integrate&nbsp;strategic and&nbsp;risk&nbsp;thinking to create competitive advantage.&nbsp;</p>