“This Business has Legs”


How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

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ISBN: 9780471147497 Category:

“Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.”<br> –Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life<br> <br> “This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.”<br> –Bob Rice Pet Rock Promoter<br> <br> “Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.”<br> –Steve Dworman Publisher, Infomercial Marketing Report<br> <br> “As a jack, in an emergency, if you have a very small car … As arack to dry homemade pasta … Prop it on its side and presto! Twinpicture frames … Have it bronzed and claim it’s a very earlyHenry Moore …”<br> –Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!


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