Understanding Color

<p><b>THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED</b></p> <p>Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:</p> <ul> <li>Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation</li> <li>Apply the most-up-to-date information on digital color to your projects</li> <li>Address issues involved when colors must be translated from one medium to another</li> <li>Troubleshoot and overcome today’s most common challenges of working with color</li> </ul> <p>Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.</p>