Understanding the Needs of Donors: The Supply Side of Charitable Giving

Examines the relationships between nonprofit organizations and donors. Outlines important steps needed in order to develop successful giving-receiving or gift relationships. Provides a framework for donors to determine comfort levels of giving and illustrates how tax changes influence giving. Proposes a meaningful-action paradigm to better understand why donors give, providing a useful guide for fundraising practice and research. Concludes with a challenge to donors to move from a “checkbook philanthropy” to a “citizenship philanthropy.” <p>This is the 29th issue of the Jossey-Bass series <i>New Directions for Philanthropic Fundraising.</i></p>