User Experience Design

<p><b>Igniting business growth through UX&nbsp;</b></p> <p>In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don&rsquo;t &mdash; with their wallets. Organizations realize they need to adapt quickly but don&rsquo;t know how or where to start.&nbsp;&nbsp;</p> <p>In&nbsp;<i>User Experience Design: A Practical Playbook to Fuel Business Growth</i>,&nbsp;UXReactor&nbsp;co-Founder Satyam&nbsp;Kantamneni&nbsp;distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.&nbsp;&nbsp;</p> <p>You&rsquo;ll discover:</p> <ul> <li>Why putting users at the center of strategy leads to an almost unfair competitive advantage&nbsp;</li> <li>Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable&nbsp;</li> <li>Common shortfalls that prevent organizations from reaping the value of experience design&nbsp;&nbsp;&nbsp;</li> <li>27 proven &ldquo;plays&rdquo; from the&nbsp;UXReactor&nbsp;playbook to put concepts into practice&nbsp;</li> <li>Game planning examples to execute at different levels of an organization&nbsp;</li> </ul> <p>A comprehensive&nbsp;and practical book for everyone involved in the transformation &mdash; business leaders, design leaders, product managers, engineers, and designers &mdash;&nbsp;<i>User Experience Design: A Practical Playbook to Fuel Business Growth</i>&nbsp;is also an ideal blueprint for current and&nbsp;prospective UX practitioners seeking to improve their skills and further their careers.&nbsp;</p>