Winning Across Global Markets

<b>Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia</b> <p><i>Winning Across Global Markets</i> examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia’s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages–such as a home base that often accounts for 30 to 50 percent of their revenues–multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates <i>less than 1% of its</i> <i>revenues</i> in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia’s leadership, <i>Winning Across Global Markets</i> reveals the remarkable story of Nokia’s resilience and endurance. Shows how Nokia’s flexibility and focus on its people and local markets drive its distinct global approach.</p> <ul> <li>Includes exclusive interviews with Nokia’s senior executives and key partners</li> <li>Provides a roadmap for developing, capturing, and sustaining global advantage</li> </ul> <p>This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today’s ever-changing world.</p>