World Class

The secret to world class leadership? Unity, not uniformity. Will Greenwood is best-known for being an integral part of the 2003 World Cup-winning rugby team. Ben Fennell has spent over 16 years helping the world’s biggest businesses and brands grow. Together, they understand that peak performance – in both business and sport – requires a modern approach, and a new set of rules. Gone are the days when good leadership was about hiring in your image or who could shout the loudest. Having spoken to the world’s finest thinkers across all areas of business and sport – including Rio Ferdinand, Tracy Neville, Jason Fox, Dave Lewis and Sir Clive Woodward – the authors discovered that just one simple principle unites all kinds of world-class performance. Recruiting for difference and forging togetherness is the fastest way to achieve growth, on and off the sportsfield. Packed with personal stories, hard-won lessons and impactful strategies, this new fundamental framework will help anyone become a world class leader.]]>