Going Global

Fast track route to mastering globalization and successfully managing global expansion <p>Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization</p> <p>Examples and lessons from some of the world’s most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.</p> <p>Includes a glossary of key concepts and a comprehensive resources guide</p>