Property Development and Progressive Architecture

Today, a ‘new alliance’ is being forged between designers and commercial property developers who are championing   progressive design, in projects as diverse as apartment blocks, houses, hotels and offices.  <p>While some architects are taking a proactive role in property development, other firms are hammering out a new position for themselves as designer-developers. Simultaneously, property developers are starting to recognise the added value that an architect can bring to a project in terms of planning, design quality and creativity.</p> <p>This issue takes a truly international look at the projects architects and developers are achieving together. It explores the opportunities that are driving the architect-developer alliance in Hong Kong, London, Tokyo and Melbourne, as well as the marketing potential of design excellence in New York.</p> <p>‘<i>Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers’ commercial objectives by design – in doing so he can achieve his architectural</i> <i>agenda at the same time</i>.” Ken Yeang.</p> <p><i>”Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution.”</i> Gregg Pasquarelli, SHoP/Sharples Holden Pasquarelli</p>