The Ride of a Lifetime

<p>Tough, smart business advice from the star of the hit TLC reality show “American Chopper”</p> <p>Now in paperback, <i>The Ride of a Lifetime</i> elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul’s smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.</p> <p>Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. <i>The Ride of a Lifetime</i> shows you how they do it.</p> <ul> <li>Offers an inside look at the business practices that built Orange County Choppers into a massively successful business</li> <li>Reveals a different side to the OCC family patriarch</li> <li>Full of practical, real world business principles that lead to unlimited success for any business</li> </ul> <p><i>The Ride of a Lifetime</i> is a smart, tough-as-nails guide to business success that every entrepreneur should read.</p>